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Betts Group Pty Ltd (formerly Breckler Brothers and Cecil Bros Pty Ltd) is an Australian footwear retailer based in Perth. The head office is located at Level 2, 428 Scarborough Beach Rd, Osborne Park, Western Australia. Betts have been in the industry for over 125 years, and have recently expanded their operation to include the sale of shoes online. The Betts Group currently owns the brands Betts (formerly Betts & Betts), Betts Kids (formerly Betts & Betts Kids), ZU, Airflex, Zeroe, Betts Brand Direct, Betts for Her. The organisation operates across all Australian states, and owns 67 stores in total (Australia wide).
The business is built on a financial model based on 98% shoe and 2% handbag sales. The business, which is 100% retail, does not manufacture any of its products, and instead imports its footwear and other accessories from overseas suppliers.The company is unrelated to the laminate tube producer Betts Group, owned by packaging specialist Albéa (formerly Alcan Packaging Beauty).
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