Pepe jeans.com - Pepe Jeans Official Online Store. Today, after almost half a century in the industry, founded in 1973, we remain devoted to our original mantra and pledge to create the most exciting denim-led fashion in the world. Grab best buys on premium-quality denim jackets for men, trending t-shirts & latest denim jeans for women from our collection on Pepe Jeans today ! Creating fresh and exciting designs.To minimise our environmental impact, we make most of our denim using cotton from sustainable sources like the Better Cotton Initiative. As BCI members, we’re committed to making global cotton production better for the environment and the people involved.