Alamour the label.com Shop dreamy dresses, luxe essentials and evening wear at Alamour The Label. Stunning and undeniably sexy, Alamour The Label brings modern designer fashion together with timeless elegance. Created with the belief that sensuality is always in style, every single piece in our collection has been created to compliment and celebrate feminine confidence and complexity. From bold colours and soft lines, to delicate lace and intricate sequin embellishments, Alamour The Label embodies every woman's right to do as she pleases, and wear what she loves.