Athletic Propulsion Labs - running and basketball shoes, athletic apparel and workout accessories for men and women. A globally recognized as a world leader in Men’s and Women’s athletic footwear and apparel. Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring groundbreaking Load N’ Launch® technology, designed to instantly increase vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance reasons by “providing an undue competitive advantage” to the wearer. APL pioneered the “luxury performance segment” of the athletic footwear market in connection with the launch of its running and training shoes for men and women.
