Arshia Singh - A combination of accentuating the ‘karigari’ of our country’s artisans as well as showcasing the modern digital prints to curate a statement fashion piece is what ‘AS’ has to offer to its consumers. Blending traditional Indian craftsmanship with contemporary aesthetics, all while maintaining affordability and quality. The collections can be defined from a varied range right from the ‘phulkari’ handwork in Western silhouettes to block prints from Rajasthan, intricate embroideries, and in-house digital prints. The brand AS is committed to ethical practices. Therefore, we pride ourselves on emphasizing the usage of vegan fabrics such as muslin, hemp, mul, and jute along with fusion, patchwork, and attention to detail.