Goop.com - by Gwyneth Paltrow. Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.Goop exists to help women in the pursuit of always becoming—curious, expansive, unapologetically themselves. we seek out what’s best in beauty, wellness, style, and culture, marrying expert knowledge with an irreverent eye. through singular storytelling, considered curation, and conversations that spark change, we invite women to live fully, and on their own terms.