Rusty Surf Store - Browse our huge range of Rusty Surfboards, Swimwear, Surf Clothing and Accessories. Shop Now! Rusty is a global surf brand, born in San Diego, the brainchild of master surfboard shaper Rusty Preisendorfer. Since the late '80s, we've been crafting more than just boards. We've been shaping culture. What started with hand-shaped surfboards and a few salty tees has grown into a full-blown lifestyle brand, worn from Bali to Bondi, Venice Beach to Val d'Isère. We're building something that moves between surf, skate, snow and street - without losing what made us who we are. Think vintage silhouettes with modern cuts. Bold, statement graphics and core function.