DAWN Denim is transforming the fashion industry by creating jeans that fit better and are more relevant to our times. In our own factory in Saigon, Vietnam, we establish new standards for fairness and environmental awareness. Since DAWN's foundation, progress has not always been smooth. Sometimes, we have even lost momentum. This industry is tough. Our best efforts and initiatives are routinely overshadowed by the large-scale and slick marketing campaigns of our bigger competitors. Supposedly sustainable collections are booming, as is the certification industry. Hence, we fight not only for credibility but also for transparency. In addition to communication challenges, we must overcome economic barriers.
