Honest.com by Jessica Alba - is a mission-driven company providing 101+ safe, effective and delightful products for baby, personal care, cleaning, vitamins & more. In 2012 we started The Honest Company to create clean, safe products that actually work. And while our brand has evolved since then, our purpose has never wavered or changed. For us, it was never just about clean. It was about love. The love of a parent holding their child, of a woman caring for her own body, or of a person creating a safe home. All ingredients are carefully selected and toxicologist-audited. We avoid over 3,500 chemicals across all of our cosmetics and toiletries for safety. All products* follow rigorous standards of safety, efficacy, and integrity.
