Founded in 1926 London as a creative partnership. In that spirit, today’s iteration of the brand is a genderless wardrobe, intended to be shared and borrowed: a very British kind of tradition. Reimagined British classics in partnership with David Beckham form a curated wardrobe for the modern man. Today a modern, playful, and expressive version of Britishness: tailoring, sportswear, and fashion, brought together in unexpected combinations. The Three Lions emblem, which was inspired by the Kent family crest, is the brand’s most recognizable symbol, universally associated with British sports.
