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Lonely is a lingerie, swimwear and clothing label based in New Zealand. It was established in 2009 by Helene Morris and Steven Ferguson, who had created the Lonely Hearts Club label in 2003. Morris began making soft-cup bras in 2009 alongside their main clothing brand, but switched focus to lingerie due to demand. Lingerie from the Lonely label has gained a cult following and is often worn by celebrities such as Kylie Jenner.
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This article uses material from the Wikipedia article "Lonely_(fashion_label)", which is released under the Creative Commons Attribution-ShareAlike License 4.0.