Maidenform.com

Maidenform.com - Shop Maidenform's beautiful collection of intimates and shapewear for sensual styling, luxurious fabrics, and superior fit. Discover the perfect fit now.

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Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.