Mido Watches.com - Swiss watchmaker Georges Schaeren founded MIDO in 1918. The name MIDO – derived from “yo mido” meaning “I measure” in Spanish – expresses a deep attachment to the measurement of time. Sustained by its founder’s visionary strength, the brand continues to combine watchmaking expertise, innovation, functionality and aesthetics. Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of MIDO’s unique know-how.