Morphe makeup and brushes

Morphé makeup and brushes specializes in high-quality makeup brushes without the name-brand cost.
Morphé makeup and brushes specializes in high-quality makeup brushes without the name-brand cost.
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Please see a selection of Morphe makeup and brushes products below. For a full list please click on the shop now button above.

Morphe Cosmetics, also known as Morphe Brushes, legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers. Morphe has cut ties with multiple partners after many influencers became embroiled in controversy.In August 2019, Morphe Holdings announced the company had formed new partnership with General Atlantic, who would acquire a majority stake. Additional terms of the deal were not disclosed, however, Morphe's existing shareholders would continue to be investors in the company.On January 5, 2023 Morphe announced on social media that all stores in the US would close immediately after facing criticism for employee working conditions, and to focus more on their digital storefront. Seven days later, on January 12, 2023, Morphes parent company Forma Brands filed for Chapter 11 Bankruptcy.

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This article uses material from the Wikipedia article "Morphe_Cosmetics", which is released under the Creative Commons Attribution-ShareAlike License 4.0.

Founded in 2008

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