Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. Since then, it has been made available to countries in Europe, Asia, and the Middle East. One percent of all sales are donated to the Rare Beauty Impact Fund, a part of their "commitment to give people access to the resources they need to support their mental health."The current price of Rare Beauty is over US$2 billion, as of 2024. In 2023, the estimated retail sales of the brand amounted to US$600 million, and revenue for the line reached US$300 million, up approximately 50 percent from 2022. Rare Beauty crossed US$400 million in net sales in the 12 months ending in February 2024. The brand is one of the best-selling brands at Sephora. Additionally, Rare Beauty is the fastest-growing celebrity beauty brand on social media.

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