Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Discover the Rolex collection on rolex.com. Illustrate the brand's ambition to master every aspect of watchmaking. Only through exacting demands are exemplary timepieces formed. Wide range. Timeless style. Certified precision. Our innovations have indelibly marked the history of global watchmaking and bear witness to its founder’s unending quest for excellence. We are lifting the veil on parts of our know-how in the hope you may grasp what makes a Rolex truly unique. Its superlative quality. Its unwavering reliability, in any circumstance. For each Rolex watch is the quintessential expression of what we strive to achieve, perpetually: watchmaking excellence.