Sam Ash Music Direct is a nationwide online music store that sells guitars, basses, drums, live sound and recording equipment. To expand its e-commerce operations, Sam Ash launched a major website redesign in 2021 along with expanding the Sam Ash Gear Experts program. Designed to bring the legendary Sam Ash personal service to the online shopping experience, the Gear Experts program offers on demand advice from real musicians and sound engineers via phone, chat or email. In 2024, Sam Ash music was acquired by the Gonher music group. Based in Mexico, Gonher's expertise in logistics and digital platforms has enabled Sam Ash to become one of the most trusted sources for musical instruments, pro sound and DJ gear shipped direct to your door.
