Smiling Rocks.com - After 20 years in the natural diamond businesses, the co-founders established Smiling Rocks with a clear mission: they wanted to build a company that focuses on giving back through the industry they know best – diamonds and jewellery. Having researched lab grown diamonds for 15 years, they finally decided to introduce these innovative and sustainable diamonds through Smiling Rocks. The co-founders value sustainability and maintain the agenda of protecting the planet and supporting its main pillars by working together with NGOs, as well as monitoring the carbon footprint and impact of the business.