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We at Stauer come from a long line of watch collectors, historians and craftsmen. What makes Stauer unique? Everything. We don't have wholesalers. We don't pay rent for expensive shops or hire expensive celebrity spokespeople. We go directly to the source and make the product ourselves. Each year we buy millions of carats of emeralds and tens of millions of carats of amethyst…while the local store nearby might buy 20 or 30 carats a year from wholesalers and mark those gemstones up by 50% or more.