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Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.
The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories.
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This article uses material from the Wikipedia article "Swatch", which is released under the Creative Commons Attribution-ShareAlike License 4.0.
Swatch Watches.com is based in United Kingdom and was founded in 1983. Swatch Watches.com currently has around 877 employees.
