Tag heuer watches - Innovation, prestige, performance & precision are the soul of TAG Heuer. But above all, there is passion. The ultimate reference in luxury chronograph watches, our high-precision timing innovations have kept pace with the evolution of sports since 1860.
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TAG Heuer S.A. ( TAG HOY-ər) is a Swiss luxury watchmaker. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.

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Tag Heuer Watches is based in Germany
and was founded in 1860
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