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TAG Heuer S.A. ( TAG HOY-ər) is a Swiss luxury watchmaker. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname.
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Based in Germany
Phone Number +41 (0)32 919 9600
Email Address hq.customercare@tagheuer.com
Number of Employees 1,673
Founded in 1860
Products are manufactured in Switzerland