The Smooth Company began with one woman, one wand and a very stubborn baby hair. CEO Áine sought to create a hair hero that could tame flyaways and baby hairs without crunch, grease or stickiness and would still leave hair feeling like hair. Nearly two years (and a lot of testing) later, the award winning Smooth Stick™ was born; enriched with Biotin, Vitamin E and Aloe Vera to keep hair healthy while holding it in place all day. Since then we have expanded the core product range to 10 viral hair smoothing products and tools.
