White Stuff is a British fashion and lifestyle brand that sells women’s, men’s and children's clothing, accessories, homeware and gifts in over 120 shops in the United Kingdom, shops in Germany, via mail-order catalogues and through its website. The brand has become known for its traditional British styles, idiosyncratic boutique stores and innovative marketing campaigns.White Stuff was founded in 1985 by George Treves and Sean Thomas. Starting under the name “Boys from the White Stuff” white stuff refers to snow. Their printed T-shirts and sweatshirts became popular in the alpine region of Val d'Isère. The first White Stuff Clothing store was opened in London in 1991.

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