Wish is an American online e-commerce platform for transactions between sellers and buyers. Wish was founded in 2010 by Piotr Szulczewski (former CEO) and Danny Zhang (former CTO).
Wish is currently operated by ContextLogic Inc. in San Francisco, United States, pending the completion of a sale to Qoo10 initiated in February 2024. The platform personalizes the shopping experience visually for each customer, rather than relying only on a search bar format. It allows sellers to list their products on Wish and sell directly to consumers. Wish works with payment service providers to handle payments and does not stock the products themselves or manage returns.

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