Isadore is a Realdealcyclephile company brand, founded, designed and powered by the ideas of Martin and Peter Velits, with priceless help of many enthusiasts and people crazy for cycling. From racing in Grand Tours to becoming sustainable apparel entrepreneurs, it’s safe to say that for the brothers, building the brand and the community that followed has been one wild ride. We all first and foremost are cycling enthusiasts. Some of us like to ride fast, some never go on a ride without a camera slung over one shoulder.
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