How MotorSports Made Zipp. Zipp was founded in Indianapolis 30 years ago for a reason—the city's deep history and expertise in the pursuit of speed.At SRAM, excellence in manufacturing means precision, innovation, and reliability in every component we make. From design to final testing, we’re dedicated to producing high-quality products that inspire confidence for all riders. Excellence isn’t just a goal—it’s our standard. When you buy new Zipp wheels and components you are backed by a global lifetime warranty. This includes manufacturing defects, but also any system failure occurring while riding your bike within the intended use of your Zipp product. If your Zipp product fails while riding, we will replace or repair it free of charge.
